Advertising Quotes

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Sanely applied advertising could remake the world.

You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

If your advertising goes unnoticed, everything else is academic.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories.

It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.

An advertising agency is 85 percent confusion and 15 percent commission.

NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice.

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

If advertising is not an official or state art, it is nonetheless clearly art.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

You can fool all the people all the time if the advertising is right and the budget is big enough.

Advertising is speech. It's regulated because it's often effective speech.