Quotes By John Wanamaker
It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.
John Wanamaker
I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
John Wanamaker
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker