Advertising Quotes
- Page 8What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Clare Boothe Luce
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
John O'Toole
Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.
Mason Cooley
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Michael Schudson
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Will Rogers
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Jaron Lanier
I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.
Jon Hamm
Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.
Eric Alterman
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.
Michael D. Barnes
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
If Chevy Chase had not been an actor, he might have been a very popular guy in advertising or whatever field he would have gone into, because of his charisma.
Harold Ramis