Advertising Quotes

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Many a small thing has been made large by the right kind of advertising.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

Advertising - a judicious mixture of flattery and threats.

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

I know half the money I spend on advertising is wasted, but I can never find out which half.

Ninety-five percent of the time when I run a contest I've purchased the giveaway prizes with advertising money.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Advertising treats all products with the reverence and the seriousness due to sacraments.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

A viewer who skips the advertising is the moral equivalent of a shoplifter.

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.

Advertising is only evil when it advertises evil things.

Advertising is totally unnecessary. Unless you hope to make money.

CBS is the largest out-of-home advertising company in the U.S.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Advertising is the life of trade.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.