Advertising Quotes
- Page 9I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.
Michael D. Barnes
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
John O'Toole
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Michael Schudson
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott Fitzgerald
And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.
Chris Anderson
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
Jay Chiat
As advertising blather becomes the nation's normal idiom, language becomes printed noise.
George Will
Mass demand has been created almost entirely through the development of advertising.
Calvin Coolidge
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards
The Internet creates as well as destroys. Social networks, search advertising, and cloud computing are multibillion dollar industries that didn't exist 10 years ago. They are products of the same force that has rendered the Postal Service's core business obsolete.
John Sununu
We make programming decisions on a day-to-day basis. We sell advertising on a day-to-day basis. This is the way networks operate. This is the way all television stations operate. This is the way most businesses operate when you have a number of affiliates or a number of franchises. It's the way the business operates.
Mark E. Hyman
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.
Robin Day