The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. Leo Bogart
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Advertisements may be evaluated scientifically; they cannot be created scientifically. Leo Bogart
Advertisements may be evaluated scientifically; they cannot be created scientifically.
In my opinion, fun is what makes advertising successful. Leo Bogart
In my opinion, fun is what makes advertising successful.
