Advertising Quotes
- Page 3It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
Julianne Moore
The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
Fred Allen
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Jef I. Richards
Advertising treats all products with the reverence and the seriousness due to sacraments.
Thomas Merton
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Morris Hite
It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Alexander Hamilton
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
James Randolph Adams
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards
As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
Robert McChesney
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
Christopher Lasch
I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.
Carl Sandburg
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
E. W. Howe
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay Chiat
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Will Rogers