Advertising Quotes

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

The time has come when advertising in some hands has reached the status of a science.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Never stop testing, and your advertising will never stop improving.

An advertising agency is 85 percent confusion and 15 percent commission.

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.

In advertising, not to be different is virtual suicide.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.

Advertising men and politicians are dangerous if they are separated. Together they are diabolical.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Sanely applied advertising could remake the world.

You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

Advertising is the very essence of democracy.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

If your advertising goes unnoticed, everything else is academic.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.