Apple Quotes

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

The goldenrod is yellow, The corn is turning brown, The trees in apple orchards With fruit are bending down.

Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.

Here is my general approach to the energy companies. You have already charged the utilities a 50 percent credit penalty for the power they were buying from you. You're charging us a penalty. You're not going to get two bites of the apple here.

With an apple I will astonish Paris.

It was between the ages of 14 and 20 and I started off not eating at all, maybe an apple a day.

I think the inflation prospects for the U.S. over the next five or six, seven years, are quite serious. You cannot have a bumper crop in apples without the value or the price of each apple falling. The Fed has had the largest increase in the monetary base in the history of the U.S., from colonial times to the present, times ten.

Apple has great marketing, among the best PR and marketing in the world.

I think all kids need snacks. Mine are fruit machines. I give them things like apple slices, berries and melon. Do I let them eat ice cream? Absolutely. But not every day.

And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel.

Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.

Statistics are to baseball what a flaky crust is to Mom's apple pie.

As American as an apple is and as American as baseball is, they don't go together. You can't be chewing an apple at a baseball game. You've got to let go of the diet that day.

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.

Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.

When I am starting a new game, I have to program it for the Apple, because I want to get all of the markets.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

In a good play every speech should be as fully flavored as a nut or apple.

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.

Anyone can count the seeds in an apple, but only God can count the number of apples in a seed.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Ever since Eve started it all by offering Adam the apple, woman's punishment has been to supply a man with food then suffer the consequences when it disagrees with him.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

The revolution is not an apple that falls when it is ripe. You have to make it fall.

Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to think of when you're trying to create your thing. And that's where the tools get invented to make better art.