Quotes By Tim Cook

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

I've always hated litigation, and I continue to hate it.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

You can only do so many things great, and you should cast aside everything else.

To whom much is given, much is expected. I do believe this. It's embedded in me.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

I love museums but I don't want to live in one.

I think two people with strong points of view can appreciate each other even more.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

I don't think Apple has to own a content business.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

I don't really think anything Microsoft does puts pressure on Apple.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

Anything can change, because the smartphone revolution is still in the early stages.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

Apple doesn't do hobbies as a general rule.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.