Quotes By Tim Cook
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Tim Cook
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim Cook
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Tim Cook
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
Tim Cook
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Tim Cook
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
Tim Cook
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Tim Cook
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
Tim Cook