Brand Quotes

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

I like being able to have things that identify you in a brand without blatantly showing a logo.

I do have a small collection of traditional SF ideas which I've never been able to sell. I'm known as a fantasy writer and neither my agent nor my editors want to risk my brand by jumping genre.

We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution.

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.

My name became a brand, and I'd love to say that was the plan from the start. But the only plan was to keep writing books. And I've stuck to that ever since.

There's an element of tongue-in-cheek in every one of our songs. Walking off into the sunset, holding hands, and being married forever was not exactly a brand new idea.

The problem of freedom in America is that of maintaining a competition of ideas, and you do not achieve that by silencing one brand of idea.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

The Corona Extra brand was launched in Austin, Texas. From Austin, where it was exclusively for three or four months, it became more widely available in that state and in others, primarily in the southwest and western United States.