Quotes By Edward De Bono

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

The need to be right all the time is the biggest bar to new ideas.

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

Argument is meant to reveal the truth, not to create it.

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Logic will never change emotion or perception.

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.

Unhappiness is best defined as the difference between our talents and our expectations.

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Humour is by far the most significant activity of the human brain.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

What the joke displays is a switch in perception. This is important in changing the way we think.

An idea that is developed and put into action is more important than an idea that exists only as an idea.

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.

There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.

If you never change your mind, why have one?

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

I think school is a place where thinking should be taught.

Humor is by far the most significant activity of the human brain.

People should realize we're jerks just like them.

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.