Quotes By Edward De Bono

Creativity involves breaking out of established patterns in order to look at things in a different way.

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

The need to be right all the time is the biggest bar to new ideas.

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.