Word-of-mouth Quotes
You know, it's not the people in Hollywood who go to see movies that will make a movie successful; it's the people all around the country; it's word-of-mouth.
Pia Zadora
At early previews, the theater gossips are there, wishing you ill every night. They don't grant you any slack. Agents are in from Hollywood. Your friends are there. People who are going to spread the word-of-mouth. If something doesn't work, everyone will know.
Peter Stone
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards