Quotes By Roger Von Oech
If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.
Roger von Oech
It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
Roger von Oech
Most people think of success and failure as opposites, but they both are products of the same process.
Roger von Oech
Take advantage of the ambiguity in the world. Look at something and think what else it might be.
Roger von Oech
Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.
Roger von Oech