Quotes By Miuccia Prada

I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.

For me, art is about learning and about living with people. It's alive.

I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.

In Europe the world of fashion is too conservative, very eighties.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.

Every day I'm thinking about change.

The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

I am interested in communicating with the world by selling to many people.

What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.

Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?

I love clothes. Maybe I can say I don't love fashion, but I love clothes completely.

I wanted to try to push some freedom into the men's clothes.

Talking about the democratization of fashion is just one of the many trite things people say these days.

I just hate talking about myself.

Now, I'm not saying I'm fashionable, but there are sociological interests that matter to me, things that are theoretical, political, intellectual and also concerned with vanity and beauty that we all think about but that I try to mix up and translate into fashion.

Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.

For me, it's important to anticipate where fashion is heading.

If you ask, do you like strong men or weak men, I'd say, I like who I like.

I always believe in doing new things and using new materials that I have never used or that I didn't like for a long time.

I was a communist, but being left-wing was fashionable. I was no different from thousands of middle-class kids.

When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.

I've always been shy.

I hate the idea that you shouldn't wear something just because you're a certain age.

I would say there is no Prada woman. I'm interested in women in general. I don't have any kind of preference.

Everybody knows that I don't have a muse. I'm not interested in that.

My parents were truly severe.

You have to always work against what you did before, and even against your taste.

I always loved aesthetics. Not particularly fashion, but an idea of beauty.