Quotes By Jonathan Ive
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
Jonathan Ive
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
Jonathan Ive
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
Jonathan Ive
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
I think subconsciously people are remarkably discerning. I think that they can sense care.
Jonathan Ive
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
When something exceeds your ability to understand how it works, it sort of becomes magical.
Jonathan Ive
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Jonathan Ive
It's difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Jonathan Ive