Quotes By Jonathan Ive

I discovered at an early age that all I've ever wanted to do is design.

It's difficult to do something radically new, unless you are at the heart of a company.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

There is beauty when something works and it works intuitively.

It never ceases to amaze me what it takes to develop and bring to mass production a product.

People's interest is in the product, not in its authorship.

Designing and developing anything of consequence is incredibly challenging.

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

The nature of having ideas and creativity is incredibly inspiring.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

I think subconsciously people are remarkably discerning. I think that they can sense care.

There's no learning without trying lots of ideas and failing lots of times.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

When something exceeds your ability to understand how it works, it sort of becomes magical.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

There's no other product that changes function like the computer.