Quotes By Howard Schultz

Care more than others think wise.

Risk more than others think safe.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

Starbucks represents something beyond a cup of coffee.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

Expect more than others think possible.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.

Dream more than others think practical.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.