Quotes By Marshall McLuhan
Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
Marshall McLuhan
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
Marshall McLuhan
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
Marshall McLuhan
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
Marshall McLuhan
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan