We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Fun without sell gets nowhere but sell without fun tends to become obnoxious. Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
