Quotes By Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

To swear off making mistakes is very easy. All you have to do is swear off having ideas.

Too many ads that try not to go over the reader's head end up beneath his notice.